The main idea was to design a fitness platform that removes the barriers between intention and action. When users open EverStrong, they’re immediately presented with different workout options that match their current time availability and their style of workout. Instead of overwhelming beginners with complex routines or rigid schedules, the app adapts to the user’s actual life, presenting appropriate workouts for their current situation.
Each routine includes clear visual guidance, proper form demonstrations, and real-time modifications based on user feedback. For consistency building, the system tracks and celebrates “streak moments” rather than perfect adherence, recognizing that for busy professionals like Rebecca, progress comes from fitting fitness into life’s margins rather than rearranging life around fitness.
This approach positions Everstrong as a supportive fitness ally that helps users transform sporadic exercise attempts into sustainable habits by meeting them exactly where they are—in terms of both ability and availability—every single day.

To translate the insights gleaned from our user persona and in-depth user research into tangible design elements, I initiated the creation of low-fidelity wireframes. This phase was crucial for establishing the foundational structure and user flow of the Everstrong application. By grounding the wireframes in the persona’s identified needs and pain points, I ensured that every screen and interaction served a specific purpose. This process involved iterative sketching and digital wireframing, allowing for rapid exploration of various layout and navigation possibilities. The emphasis was on prioritizing core functionalities and user goals, setting the stage for subsequent high-fidelity design.

To establish the visual direction for Everstrong, I explored two distinct mood board concepts. The first leaned towards a monochromatic palette, emphasizing a clean and minimalist aesthetic. However, after careful consideration, I opted for a mood board featuring vibrant orange hues.

This decision was driven by the core design principles of Everstrong: to blend scientific precision with emotional motivation, to create a visual language that is both aspirational and achievable, and to balance a high-performance aesthetic with user-friendly accessibility.
The orange palette effectively captured the energetic and motivational aspects of fitness, while still maintaining a sense of approachability. It resonated more strongly with the desired emotional connection, ultimately proving to be the more effective visual foundation for the app.

• Motivation Through Micro-Interactions: Subtle animations and positive reinforcement within the UI significantly impacted user engagement. Small wins, like completing a workout or reaching a milestone, needed to be celebrated visually and with positive messaging.
• Accessibility Matters: Prioritizing accessibility from the outset, including clear typography, high contrast, and screen reader compatibility, improved the app’s usability for a wider audience.
• Iterative Design and User Feedback: Continuous user testing and feedback loops were invaluable in refining the app’s features and user flow. Early prototypes helped identify usability issues that might have been missed otherwise.Iteration and Refinement: Based on user feedback, we iterated on the design to improve the user experience. This included making changes to the layout, navigation, and visual design.

Collaboration: The Key to Success

Everstrong app underscored the power of user-centered design in creating meaningful and impactful digital experiences. By prioritizing personalization, accessibility, and iterative development, I was able to craft a fitness application that resonates with users on a personal level.

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